THE CONNEXA TEAM
Founder and Managing Director
A proven communications professional with more than a decade of experience navigating clients’ communications needs while aligning PR and marketing activities, Erica determines the best PR approach and messaging strategy for Connexa clients. A dedicated writer (and AP Style Guide lover) and media/analyst relations expert, Erica has a talent for finding the story angles and messages that will tell the right story to the right audience through the right influencers and outlets.
Previously serving as Director of Client Services for BluePoint Venture Marketing and Scratch Marketing + Media, she drove the strategy and execution of PR campaigns for public companies, high-growth technology startups and VCs. In her previous life at the Horn Group, she managed PR accounts to establish international and startup companies through strategic PR campaigns.
Erica earned a master’s degree in corporate public relations from Boston University after graduating with honors from Boston College. Above all, she adores spending time with her three sons and anything that involves sun, sand and the sound of ocean waves.
Principal Media Relations Specialist
A seasoned PR practitioner, Carole focuses on generating top-tier media results to help Connexa clients achieve their business goals. After spending the majority of her career on the agency-side working on a broad range of B2B technologies and participating in all aspects of strategic account work, Carole now focuses on her passion – producing top-notch media relations results.
Carole has worked at some of the best boutique agencies, including the Horn Group and BluePoint Venture Marketing, working on major enterprise brands (Novell, CMP, BT), well-established mid-sized players (1E, Adify, SailPoint) and growing startups (Pursway and LockPath).
Carole is a native of Toronto, Canada and has a master’s degree in corporate communications from Boston University. Her two children (and their fabulous wardrobes) have helped her channel her love of designer fashion in the midst of a career focused on technology.
“Erica and the Connexa team did an outstanding job for us—helping craft focused, powerful messages, and then securing top-level, in-depth coverage. Two thumbs up!”
“I am a big fan of the Connexa team. They provide the entire range of capabilities you need for a successful PR program, from strategic guidance and program management to great writing and incredible relationships with the media. I can’t recommend them enough!”
“Erica was an incredible resource to us at Sample6. She kept our business top of mind with industry press, leading to great coverage and contributed articles. She is creative and resourceful, which is especially important when you are trying to stretch a shoestring budget! Erica’s efforts truly made an impact on our business, and I highly recommend her.”
“Connexa has helped us build industry visibility and awareness to support our sales efforts. Establishing Acclaris as a go-to industry thought leader, the team has been able to build relationships for us with influential insurance and benefit reporters and has placed countless contributed articles in core publications to communicate our vision for the consumerism of health care.”
“Connexa has continually impressed us – first via exceptional PR campaigns for our portfolio companies, and more recently working with our team on news messaging and thought leadership content. We’ve seen a significant spike in website traffic and inbound interest since we started working together and can now fully appreciate the value of partnering with a talented PR team.”