The only results that matter are the ones that support business objectives. We use our expertise to maximize results and always aim to help our clients reach their business goals. Some examples include:
Branding/ Industry Awareness
Our efforts get our clients on the media radar as top market players and drive continued visibility to create long-term brand awareness. We leverage news opportunities, topical discussions and marketing assets to create compelling pitch themes and news angles that spark media interest and generate on-message coverage.
Whether it is arming the sales team with credible customer features in top media outlets, a news story that offers a timely reason to connect with prospects, or driving media visibility and social buzz at a major industry event, Connexa can support sales efforts. Our clients use PR results as a way to soften sales targets and even generate inbound leads.
In addition, the targeted results we drive help establish our clients as go-to resources and position them as topical industry experts. Using core messaging and passion points as the foundation for an evolving thought leadership platform, we help clients communicate their position on market moves, hot topics and industry conversations to deliver continued visibility and build ongoing momentum.
We help tell the customer success stories that showcase our clients’ core differentiators. Working directly with customer spokespeople or with our clients’ internal teams, we craft case studies, drive feature coverage, place contributed articles, earn industry awards and land joint speaking opportunities.
“Erica and the Connexa team did an outstanding job for us—helping craft focused, powerful messages, and then securing top-level, in-depth coverage. Two thumbs up!”
“I am a big fan of the Connexa team. They provide the entire range of capabilities you need for a successful PR program, from strategic guidance and program management to great writing and incredible relationships with the media. I can’t recommend them enough!”
“Erica was an incredible resource to us at Sample6. She kept our business top of mind with industry press, leading to great coverage and contributed articles. She is creative and resourceful, which is especially important when you are trying to stretch a shoestring budget! Erica’s efforts truly made an impact on our business, and I highly recommend her.”
“Connexa has helped us build industry visibility and awareness to support our sales efforts. Establishing Acclaris as a go-to industry thought leader, the team has been able to build relationships for us with influential insurance and benefit reporters and has placed countless contributed articles in core publications to communicate our vision for the consumerism of health care.”
“Connexa has continually impressed us – first via exceptional PR campaigns for our portfolio companies, and more recently working with our team on news messaging and thought leadership content. We’ve seen a significant spike in website traffic and inbound interest since we started working together and can now fully appreciate the value of partnering with a talented PR team.”